Thomas Pirie, known as ‘10-cent Tom’, has turned a simple idea into a powerful social enterprise. What began as collecting bottles and cans for pocket money has grown into 10-cent Tom—a community recycling program that now collects from over 200 local businesses and households. The proceeds fund employment for people living with disabilities, with more than 3.5 million containers recycled and six team members now employed.
Living with an intellectual impairment and overcoming major spinal surgery for scoliosis, Tom has shown extraordinary resilience. His drive, humour, and unwavering enthusiasm have made him a much-loved figure in his community. Through 10-cent Tom, he is not only reducing waste and promoting sustainability but also creating opportunities and dignity for people with disabilities. Tom’s story is one of leadership, inclusion, and determination—an inspiring example of how one person’s vision can spark lasting change.